We See Equal
Many of our products are made uniquely for women and men. We have deep insights into their lives, their challenges, and their aspirations. So when it comes to the gender bias they face, it’s up to us to help change the narrative.
In 2017, we launched this gender equality campaign to show the world as we see it—equal. It’s been viewed millions of times in more than 180 countries and was named one of the most inclusive ads of 2017 by the Association of National Advertisers (ANA).
We focus on three areas where we can uniquely make a difference. Click to jump to each section and learn more.
Advertising & media
The ANA found that 28% of ads portray women negatively. As one of the biggest advertisers in the world, we leverage our powerful voice to help break down stereotypes and motivate change.
Ariel #ShareTheLoad
In India, 70% of children believe it’s a woman’s responsibility to do the laundry—a belief deeply rooted in their culture. Our leading detergent set out to change that gender bias … and prompted more than 2 million men to sign an undertaking that they would help out with housework.
Education & economic opportunities
Every girl deserves access to education. And as a woman, she deserves to live to her fullest potential. Economic equality can only make our world stronger. Through our company and brand impact programmes, we’re helping to make gender equality possible.
Always Keeping Girls in School
Every year, Always provides over 20 000 girls in need in South Africa, Kenya and Nigeria with donations of sanitary pads, puberty education and the motivation to stay in school and stay committed to their education.
Inclusive environment inside P&G
We’re committed to creating a culture where everyone is treated equally and can contribute to their full potential. It’s why achieving a 50/50 representation in all parts of our company is a top priority.
Equal Parent Benefits
In 2017, we expanded our benefits in 26 countries to include enhanced maternity, adoption, and paternity leave—through their child’s first year.
Top Companies for Executive Women
National Association for Female Executives
Our partners
Every day we’re working towards a world that sees equal, but it can’t be done alone. To strengthen and increase our impact, we partner with organisations that share our commitment to gender equality.
But wait, there's more
We’re always working on something else. For information about our gender equality efforts—like encouraging students around the world to pursue STEM—or to see the full list of our partners, download our 2022 Citizenship Report.
